Privacy Policy
DressYou
Last updated: January 17, 2026
1. Introduction
Welcome to DressYou ("we," "our," or "us"). We are committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application DressYou (the "App") and our website (collectively, the "Services").
By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies, please do not use our Services.
2. Information We Collect
2.1 Information You Provide
Data Type | Description | Purpose |
|---|---|---|
Account Information | Email address, username, password | Account creation and authentication |
Profile Information | Display name, profile picture (optional) | Personalization |
Wardrobe Data | Photos of clothing items you upload | Core app functionality |
Style Preferences | Preferred styles, colors, occasions | AI outfit recommendations |
User Content | Outfit combinations, suitcase packing lists | App features |
2.2 Information Collected Automatically
Data Type | Description | Purpose |
|---|---|---|
Device Information | Device type, operating system, unique device identifiers | App optimization, troubleshooting |
Usage Data | Features used, time spent, interactions | Improve user experience |
Log Data | IP address, access times, app crashes | Security, debugging |
Analytics Data | Aggregated usage statistics | Product improvement |
2.3 Information from Third Parties
Authentication Providers: If you sign in via Apple or Google, we receive basic profile information (email, name) as permitted by you.
Payment Processors: We receive confirmation of subscription status but do NOT receive or store your payment card details.
3. How We Use Your Information
We use your information for the following purposes:
Service Delivery
Provide, maintain, and improve our Services
Process your clothing photos using AI to analyze and categorize items
Generate personalized outfit recommendations
Enable wardrobe organization and tracking features
Process subscriptions and manage your account
Communication
Send service-related notifications (e.g., account verification, updates)
Respond to your inquiries and support requests
Send promotional communications (only with your consent)
Improvement & Analytics
Analyze usage patterns to improve our Services
Develop new features and functionality
Conduct research and analytics
Legal & Security
Detect, prevent, and address fraud or security issues
Comply with legal obligations
Enforce our Terms of Service
4. How We Share Your Information
We do NOT sell your personal data. We may share your information with the following parties:
4.1 Service Providers
Provider | Purpose | Data Shared |
|---|---|---|
Supabase | Database & Authentication | Account data, wardrobe data |
Anthropic (Claude AI) | AI clothing analysis & outfit generation | Clothing images (processed, not stored) |
RevenueCat | Subscription management | User ID, subscription status |
Apple App Store / Google Play | Payment processing | Payment handled by platform |
Analytics providers | Usage analytics | Anonymized usage data |
4.2 Other Disclosures
We may disclose your information:
With your consent: When you explicitly agree to sharing
For legal reasons: To comply with laws, regulations, legal processes, or government requests
For protection: To protect the rights, property, or safety of DressYou, our users, or others
Business transfers: In connection with a merger, acquisition, or sale of assets (you will be notified)
5. Your Rights and Choices
5.1 All Users
You have the right to:
Access: View the personal data we hold about you
Export: Download your data in a portable format
Correction: Update or correct inaccurate information
Deletion: Request deletion of your account and associated data
Opt-out: Unsubscribe from marketing communications
You can exercise these rights directly in the App under Settings > Privacy or by contacting us.
5.2 European Users (GDPR)
If you are in the European Economic Area (EEA), UK, or Switzerland, you have additional rights under GDPR:
Right to Access (Art. 15): Obtain confirmation and a copy of your personal data
Right to Rectification (Art. 16): Correct inaccurate personal data
Right to Erasure (Art. 17): Request deletion ("right to be forgotten")
Right to Restriction (Art. 18): Restrict processing under certain conditions
Right to Data Portability (Art. 20): Receive your data in a machine-readable format
Right to Object (Art. 21): Object to processing based on legitimate interests
Right to Withdraw Consent (Art. 7): Withdraw consent at any time
Legal Basis for Processing:
Contract: To provide our Services to you
Consent: For marketing communications and optional features
Legitimate Interests: For analytics, security, and service improvement
You may lodge a complaint with your local Data Protection Authority.
5.3 California Users (CCPA/CPRA)
If you are a California resident, you have the following rights:
Right to Know: What personal information we collect, use, and disclose
Right to Delete: Request deletion of your personal information
Right to Opt-Out: Opt out of the sale of personal information (we do NOT sell your data)
Right to Non-Discrimination: We will not discriminate against you for exercising your rights
Right to Correct: Correct inaccurate personal information
Categories of Personal Information Collected:
Identifiers (email, username, device ID)
Photos (clothing images you upload)
Commercial information (subscription history)
Usage data (app interactions)
To exercise your rights, contact us at privacy@dressyou.app or use the in-app privacy settings.
6. Data Security
We implement appropriate technical and organizational measures to protect your personal data:
Encryption: Data is encrypted in transit (TLS/SSL) and at rest
Secure Authentication: Passwords are hashed and salted; we support secure sign-in via Apple and Google
Access Controls: Limited employee access to personal data on a need-to-know basis
Infrastructure: Data hosted on secure, SOC 2 compliant cloud infrastructure
Regular Audits: Periodic security assessments and vulnerability testing
While we strive to protect your information, no method of transmission or storage is 100% secure. If you become aware of any security issues, please contact us immediately.
7. Data Retention
We retain your personal data for as long as your account is active, needed to provide our Services, or required by law or for legitimate business purposes.
Retention periods:
Data Type | Retention Period |
|---|---|
Account data | Until account deletion + 30 days |
Wardrobe images | Until deleted by you or account deletion |
Usage analytics | 24 months (anonymized) |
Support communications | 3 years |
Upon account deletion, we will delete or anonymize your personal data within 30 days, except where retention is required by law.
8. Children's Privacy
Our Services are not intended for children under 13 years of age (or 16 in the EEA). We do not knowingly collect personal information from children under these ages.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. If we become aware that we have collected personal data from a child without parental consent, we will take steps to delete that information.
9. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence, including the United States, where our servers and service providers are located.
For transfers from the EEA, UK, or Switzerland, we rely on:
Standard Contractual Clauses (SCCs) approved by the European Commission
Adequacy decisions where applicable
Your explicit consent where required
10. Third-Party Links
Our Services may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies.
11. Push Notifications
With your consent, we may send push notifications about:
Outfit suggestions
Style tips and reminders
App updates and new features
Promotional offers (Pro subscription)
You can disable push notifications in your device settings at any time.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by:
Posting the new Privacy Policy in the App
Updating the "Last updated" date
Sending you a notification (for significant changes)
Your continued use of the Services after changes constitutes acceptance of the updated Privacy Policy.
13. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:
DressYou Email: privacy@dressyou.app Address: [Your Company Address]
For GDPR inquiries (EU users): Data Protection Officer: dpo@dressyou.app
14. App Store Specific Disclosures
Apple App Store (iOS)
In accordance with Apple's App Store Guidelines, we disclose:
Data Used to Track You: None
Data Linked to You: Email, photos, usage data, purchases
Data Not Linked to You: Crash data, performance data
Google Play Store (Android)
In accordance with Google Play's Data Safety requirements:
Data shared: None sold to third parties
Data collected: Email, photos, app interactions, purchase history
Security practices: Data encrypted in transit, you can request deletion